ksyusha

Ksyusha is a handmade beauty and wellness brand made with simple, natural ingredients.

The concept behind the design was inspired by the founder’s cat (Ksyusha) who is an integral part of product development; her facial expression upon smelling each item gives them the go ahead to put it into production.This unique aspect of the brand inspired the idea of celebrating the different moods and versions of ourselves - Ksyusha encourages you to embrace how you’re feeling and be yourself.

the Hand painted logotype and cat characters juxtaposed with clean type creates a simple identity that still has a strong personality.